The launch of online ordering service provider, Chef Online Smart Restaurant Solutions, was announced on Monday 10th August at Crowne Plaza London Docklands to a guest
list of media, restaurateurs and key figures from the UK hospitality industry. Hosted by LBC presenter, Lisa Aziz, the evening marked the first formal event to unveil
online ordering plaftorm, Chef Online Smart Restaurant Solutions, which is set to play a pivotal role in transforming the way restaurants and takeaways across the country run their
businesses, in line with the online/ digital era. The launch was presented by Chef Online Managing Director, M A Munim Salik; Chef Online Chairman and Chair of Amber Group, Showkat Aziz Russell; Chef Online Co-Director, Hafizur Rahman Rimon; and
Chef Online Marketing Director, Mr Aktaruz Zamman.
Respected media figures and personalities from the UK curry industry in attendance included Ahmed us Samad Chowdhury JP,
Chairman of Channel S; Mukim Ahmed, Former Chair of the British Bangladesh Chamber of Commerce; Nur ul Islam Mahbub, Chair of Greater Sylhet Council; Mahtab
Chowdhury, Chair of the British Bangladesh Chamber of Commerce; Eafor Ali, Chair of the British Bangladeshi Caterers Association; and Yawor Khan, Chair of the
Federation of Bangladeshi Caterers, Asian Catering Federation and Founder of the Asian Curry Awards. Hospitality was provided by Pride of Asia.
Chef Online will deliver above and beyond similar online ordering service/ platform providers in the hospitality industry. Unlike others, Chef Online will take no commission on orders and will allow restaurants to use the service free for six months, beyond which there
will be a flat rate, monthly subscription fee of £53 (approximately £1.75 per day).
Restaurants will be provided with a free, customised website; client database; online ordering platform; table reservation system; membership to the Chef Online intermediary
platform; and 7am-11pm customer support service. Chef Online’s strategic partner is Amber IT – one of the leading IT and technology providers based in Bangladesh, with a
team of over 600 staff. Speaking at the event, leading Bangladeshi industrialist, IT and technology provider,
Showkat Aziz Russell, Chair of Amber Group and Chairman of Chef Online, said, “It is a changing environment for the restaurant industry and we have to adjust to that change. We need to be technologically advanced. We need to have a website as an introduction to what
we do, in the digital century. Chef Online is an online ordering platform, updating as we Chef Online will build unique, customised websites for subscriber restaurants in keeping
with their brand identities that will include an intelligent online ordering and marketing system
that restaurant staff can themselves control. Chef Online provides options to upload and update menus; create marketing and promotional offers; maintain a database of customers; check order histories; allow customers to make online table bookings in addition to placing
online orders and much more. Subscriber restaurants will have full control over the system, with no commission payable to a third party.
Features as part of the Chef Online Smart Restaurant Solutions service include: online
ordering system through both e-commerce websites and mobile apps for both Apple iOS and Android devices; table reservation system that allows customers to reserve restaurant
tables, with instant notification via SMS or email; offers, discounts and loyalty points – the Chef Online system has built in offers, discount and loyalty points so that restaurants can
take advantage of offering promotions instantly through their dashboard; customer database that helps businesses assess what their customers want; and SEO integration for websites
to ensure their content features prominently on major search engines such as Google. Additionally, Chef Online’s Cloud EPOS system will consolidate a subscriber restaurant’s
customer database, sales reports and product inventories using their secure Cloud server.
Chef Online’s SRS Cloud EPOS system is easy to use, with training provided on how to use it effectively and efficiently. The Chef Online system is dynamic, with the team continually researching and developing new features such as live driver tracking; automated customer notification of delivery time;
voice recognition; mobile technology integration; customer review system whereby customers will receive an email requesting them to leave a review, passed on to the
restaurant owner for approval before being posted; and SMS, email and target marketing through a variety of packages including customised email marketing campaigns that are
optimised for viewing on mobile devices, text marketing, and social media campaigns. Subscriber restaurants will also gain access to the ever-growing Chef Online marketing