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Find out why designer Nasiba Hafiz is taking Saudi fashion to new heights

Jeddah-based fashion designer Nasiba Hafiz is a rare gem in Saudi Arabia. Her bold prints, asymmetric designs, colorful motifs and minimalist approach have all combined to form the foundation of a fresh take on fashion in the country.
Gone are the days of excess colors, florals and sequins, fashion in the country has taken a more modern, simple and sophisticated turn — and some fashion insiders believe Hafiz is at the helm of the ship.
Arab News sat down with Hafiz in her wonderfully-eccentric living room, the walls of which were covered in an unconventional array of beautiful pictures and posters garnered from her travels abroad. Her avant-garde home is a reflection of her style, as well as her art-and-fashion-savvy family’s influence.
“I design what I feel. It’s a process that isn’t easy, especially with the growing market, but I take into consideration what is missing here. You’ll always find pieces suitable for the growing teen, the 20-something, the 30-something and even the 40-something that are looking to find comfortable, chic pieces for their wardrobe. I’m in tune with my designs and they reflect what I sense around me. I experiment with everything, I’ll never restrict myself,” Hafiz told Arab News.