The council has signed international promotor AEG to put on major events and community events at Victoria Park for the next five years.
The deal will see AEG put on the All Points East festival next year between 25 May and 3 June, this will replace the Lovebox and Field Day festivals.
The council tendered the offer to promoters earlier this year with a clear onus to support culture in our community; work with residents to reduce any negative impacts of the festivals; and to generate much needed income for the council to spend on public services.
Under the agreement, two long weekends (six days – Friday to Sunday) will host 40,000 people each day. The XX and The National have already signed up to play – with more acts to be announced.
Four weekdays in between them will be dedicated to supporting local culture and artists working in partnership with the council and our community. Each day will host up to 15,000 people and will use the existing festival infrastructure including stages, lights, toilets and bars. They are free to attend.
These will include open air cinema; schools programmes; London-based artists such as community bands, choirs and youth groups; games such as ping pong, lawn golf and giant jenga to bring people together; and a local business day which will include a craft beer event to support local breweries.
The council will also work with AEG to provide training and mentoring to local schools and further educational organisations. This will include a programme of workshops covering all aspects of live music and events.
Mayor of Tower Hamlets John Biggs said:
“We have put community benefits and mitigating the impact on residents at the heart of this new contract, and I have met with AEG to ensure this. The deal with AEG will bring new investment into Tower Hamlets and create a raft of opportunities for our young people and artists.
“Our contract will also help invest in and protect Victoria Park and ensure that AEG works with residents to involve them and reduce the impact of the events.
“This week we are launching our bid for the Mayor of London’s Borough of Culture. With Old Flo also coming home, we are showing that when it comes to culture, Tower Hamlets offers the best of London in one borough.”
Executive Vice President, Live Music at AEG Presents, Jim King said:
“We are thrilled to be able to launch this new festival and bring some of the world’s most exciting artists to Victoria Park. With a new three day music festival followed by a programme of midweek events offering open access to the local community all culminating in three huge standalone shows, we’re confident that this is the most exciting new event in the country.”