The winners represent individuals who have best embraced Instagram, by using its Stickers, Stories, Feed, Live and IGTV. With 39 million followers, a global fan base, and many international projects, Bollywood diva, Priyanka emerged as the ‘Most Followed Account’ this year.Star cricketer Virat Kohli has emerged as the most Engaged Account of the Year. He provides a sneak peak to the locker room drama, to his gruelling training sessions or an off-field selfie with his wife.
Deepika‘s impromptu boomerangs at the Cannes Film Festival, flamboyant Instagram stories, slo-mo videos while catching a flight and an ‘Ask Me Anything’ sessions with fans, has won her the ‘Storyteller of the Year’ honour. “Well, what I really cherish about social media is the fact that it gives me the opportunity to interact with my fans directly and connect in a way that is personal and authentic.
And considering I’m someone who doesn’t say much with words, but more through emotions, I think photographs are a great way for me to express myself,” she said in a statement.