Home / Entertainment / Deepika Padukone launches new self-care brand

Deepika Padukone launches new self-care brand

Bollywood actress Deepika Padukone is starting her own self-care brand, 82°E.

Deepika’s brand will be launched with a skincare line this month, and feature products made using Indian ingredients.

The actor hopes to make skincare a ritual with her new brand. On Thursday, while introducing her new brand, Deepika Padukone wrote on Instagram, “Two years ago we set out to create a modern self-care brand that is born in India, for the world…”

Deepika shared a promo video featuring herself and other models as they used products from the upcoming 82°E skincare line, Hindustan Times reported.

Pronounced Eighty-Two East, the brand’s name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country.