Apple, Samsung turn to Chinese AI firms to boost competitiveness

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Apple and Samsung are increasingly partnering with Chinese technology firms to strengthen their artificial intelligence (AI) services in China, seeking to navigate regulatory requirements and remain competitive in the world’s largest smartphone market.

According to The Korea Herald, Apple has partnered with Alibaba to integrate its Qwen AI model into Apple Intelligence, while Samsung relies on Baidu’s Ernie model to power features of its Galaxy AI service in China.

Apple’s Qwen integration will support Siri, Writing Tools and Visual Intelligence, with a public rollout planned for December. Samsung has also expanded its collaboration with Baidu across its Galaxy smartphone lineup.

The partnerships offer access to China’s digital ecosystem and help companies meet local AI regulations. However, growing reliance on domestic providers raises concerns over data control, technological independence and future competition.

The development highlights how regulatory barriers and intensifying AI competition are reshaping strategies among global smartphone manufacturers.