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Red Dot Jewels hosts Flagship Store Launch

55UK – Premium jewellery brand, Red Dot Jewels, unveiled its Flagship Store in North West London’s Pinner Village onThursday 5th May. The chic backdrop welcomed a guest list of fashion influencers and VIP’s, who enjoyed an evening of hospitality courtesy of formerMasterChef finalist, Daksha Mistry, while browsing the elegant new store and latest collections.

The studio interior has been designed by award-winning architect, interior and furniture designer, Bart Eyking, who has created a dual-purpose space that hosts both pret, ready to wear ranges and private, bridal appointments. The theme of the Red Dot Jewels Flagship Store is Indian inspired where all collections, either in-house or by guest designers, have been handmade in India.

The space highlights Red Dot Jewels’ extensive bridal range as well as prêt collections over two distinct areas – minimal with a hint of Indian influence for the prêt showcase while a statement bridal lounge allows for styling in an opulent but unintimidating environment. The bridal lounge is an extension of what the brand has become synonymous with – sumptuous wedding jewellery. The new studio presents a wider showcase, while the team maintains its signature styling and consulting approach to buying wedding jewellery in a space that invokes luxury within a relaxed environment.

Red Dot Jewels has also introduced UK designers such as Pomegranate and Azuni to the store, to complement the in-house collections. The front of the store is a flexible space that can be used to showcase emerging and existing designers through pop-up events and trunk shows.

Red Dot Jewels Founder and Creative Director, Shalini Gupta-Patel, said, “The flagship store has been a start to end labour of love and seeing it transform into this end result has been an emotional and truly fulfilling journey. The response from guests this evening has been tremendous and we now look forward to inviting our clients to experience and enjoy this space with us.”